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Joico’s Turn Heads Event – SLS Hotel Beverly Hills

Joico's TURNHEADS Event at the SLS Hotel - Sheryl Luke WalkInWonderland, Joo Kim LoveJooKim, An Dyer HautePinkPretty

I attended Joico‘s Turn Heads event last week at the beautiful SLS Hotel in Beverly Hills with some of my favorite fellow blogger friends (Sheryl & Joo). We had the opportunity of learning more about their latest products (especially their Bio-Advanced Peptide Complex technology) and chat with the Joico team including International Artistic Director, Damien Carney. He’s kind of a huge deal 😉 just sayin’! Anyway, we had a blast – the event itself was beautiful! Yummy bites displayed right when we walked in, including a pretty color coordinated sweets bar that matched the gorgeous Joico hair models! We also enjoyed frozen sorbet like cocktails by the mixologist manning the bar. Of course, we also took home a fabulous set of Joico products, too!

I was particularly fascinated with the Bio-Advanced Peptide Complex – this patent-pending DNA technology restores peptides that are lost over time as hair becomes damaged. The DNA-based breakthrough restores the peptides and wraps each individual strand protecting it for over 25 washes! What I personally loved was that, when I used the products (prior to attending this event) on my hair in this post, putting my hair in a high donut bun, I was so surprised to see that after taking my bun apart, brushing my hair out – my locks were brand new again! Fresh and wavy, what would normally take me washing my hair, blowdrying and restyling to do. The hair products don’t leave your hair flaky and gross when you brush it out – even the 4 layers of hair spray I packed on when putting my hair up! It was amazing and after actually learning what it’s all about and how Joico does it – I’m even more in love. SO GENIUS!

Joico's International Art Director Damien Carney with the models TURNHEADS

Joico's TURNHEADS Event at the SLS Hotel - Cake Pops

Joico's TURNHEADS Event at the SLS Hotel - Shrimp Cocktail

Joico's TURNHEADS Event at the SLS Hotel - Nick showing us how to make Frozen Cocktails

Joico's TURNHEADS Event at the SLS Hotel - Frozen Cocktails

Joico's TURNHEADS Event at the SLS Hotel - Nick making Frozen Cocktails

Joico's TURNHEADS Event at the SLS Hotel - Cake Pops detail

Joico's TURNHEADS Event at the SLS Hotel seating

Joico's TURNHEADS Event at the SLS Hotel

Joico's TURNHEADS Event at the SLS Hotel - Model with PowerSpray

Joico's TURNHEADS Event at the SLS Hotel - An Dyer HautePinkPretty, Joo Kim LoveJooKim, Sheryl Luke WalkInWonderland

Joico's TURNHEADS Event at the SLS Hotel - An Dyer HautePinkPretty with Joico's International Art Director Damien Carney

Joico's TURNHEADS Event at the SLS Hotel - Hair Gifts

Joico's TURNHEADS Event at the SLS Hotel - Gifts

Do you use any Joico products? What do you think?

Special thanks to Joico & Pivotal for having me! So much fun!

Xox,
An

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4 Comments

  • Reply Gabi

    Great blog!
    Maybe you wanna follow each other? Let me know! I would love it!
    http://www.therainstreet.blogspot.com

    February 12, 2013 at 11:31 pm
  • Reply Maggie

    wow! that looks like such a cool event.

    February 13, 2013 at 2:22 pm
  • Reply Kathleen

    Gorgeous pics! Looks like a very fun event!
    <3
    katsfashionfix.blogspot.com

    February 13, 2013 at 5:39 pm
  • Reply beckspick

    looks like a fun time! i love sls!

    http://www.beckspick.com

    February 13, 2013 at 9:39 pm
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